// portfolio
Featured Work
Case studies spanning digital commerce builds, marketplace operations, and growth strategy.
WordPress · WooCommerce
BeeYouNick.com – Fashion eCommerce Store
Designed and developed a complete fashion eCommerce website using WordPress and WooCommerce. Handled end-to-end product management with 150+ SKUs, integrated Razorpay payment gateway, configured Shiprocket for automated shipping with real-time tracking and rate calculation, implemented SEO optimization achieving top-10 rankings for 30+ fashion keywords, and optimized Core Web Vitals for sub-3s load times.
Amazon KDP · Publishing
Global KDP Publishing System (50+ Titles)
Built complete end-to-end Amazon KDP infrastructure managing over 50 book titles across multiple niches. Handled professional cover design using Canva Pro, optimized book listings with keyword research, managed print-on-demand partner logistics, and scaled Amazon Ads campaigns to 5-figure monthly revenue. Implemented tracking dashboards for royalty monitoring and inventory across global POD facilities.
Marketplace · Operations
Amazon & Flipkart Marketplace Management
Managed end-to-end marketplace operations across Amazon and Flipkart with 200+ product listings. Handled catalog optimization with A+ content, competitive pricing strategies, real-time inventory synchronization across warehouses, and Sponsored Products / Sponsored Brands advertising campaigns. Built automated repricing rules and performance dashboards tracking BSR, conversion rates, and ad spend efficiency.
WordPress · CRM · Education
Educational Platform with CRM (300+ Leads)
Designed and deployed a complete educational website with integrated CRM system for an online training institute. Features include intelligent lead capture forms, comprehensive student management dashboard, automated email drip sequences for course promotion, real-time enrollment tracking, and performance analytics dashboard. Configured integration with payment gateways for seamless course purchases and subscription management.
Next.js · React · Laravel
MyCreer.com – Education Consultancy Platform
Developed a full-featured education consultancy platform using Next.js and React for a blazing-fast, SEO-optimized frontend with server-side rendering. Built a custom CRM backend in Laravel for counselor follow-ups, lead management, and enrollment tracking. Features include dynamic course pages, multi-step lead generation forms, blog with SEO-optimized content strategy, and digital marketing campaigns across Google and Meta. Automated email nurture sequences boosted lead-to-enrollment rate by 35%.
Shopify · Operations
Shopify Store Operations & Growth
Managed complete online store operations on Shopify including product listings with rich media, inventory management with low-stock alerts, order processing workflows, dynamic pricing updates for seasonal promotions, discount code campaigns, and multi-channel customer support via email, chat, and social. Achieved 2x revenue growth within 8 months through data-driven merchandising and conversion optimization.
Web Apps · Integration
Travel Agency Booking Platform
Built a complete travel agency website with integrated flight/hotel booking APIs, internal CRM for agent management, direct WhatsApp Business API integration for instant customer support and quote sharing, real-time inventory synchronization, and secure payment processing. Platform includes real-time itinerary tracking, automated confirmation emails, and mobile-responsive agent dashboard.
Next.js · React · Laravel
EsteenInfoCon.com – Study Abroad Portal
Built a comprehensive study abroad portal using Next.js and React for a performant, SSR-enabled frontend with dynamic routing for country and university pages. Developed a custom CRM backend in Laravel handling student inquiry management, counselor assignment workflows, auto-responders, and integration with 40+ international university partners. Features include university comparison tools, country-wise admission guides, and application status tracking. Optimized for local SEO targeting students in tier-2 and tier-3 cities.
SEO · Digital Marketing
SEO & Content Strategy for E-Commerce
Implemented comprehensive SEO strategy for multiple e-commerce stores. Conducted technical audits, on-page optimization, created and optimized 200+ content pieces for organic reach, built high-quality backlinks, and monitored keyword rankings. Achieved 300% increase in organic traffic within 6 months and improved overall search visibility across 50+ target keywords.
Feed Management · Shopping
Google Merchant Center & Meta Commerce Setup
Configured and optimized Google Merchant Center product feeds for 500+ products, resolved disapproval and policy issues, managed Google Shopping campaigns with Smart Bidding strategies, and set up Meta Commerce catalogs with dynamic product ads. Achieved 4x improvement in product visibility across search and social, with ROAS consistently above 3x on shopping campaigns.
Paid Advertising · Growth
Meta & Google Ads Scaling Campaigns
Managed and scaled Meta Ads and Google Ads campaigns for e-commerce and SaaS brands. Optimized campaign audiences, A/B tested creative assets, implemented pixel tracking, and achieved consistent 3-5x ROAS across campaigns. Built automated bidding strategies, created detailed attribution reports, and trained team members on advanced audience segmentation techniques.
WordPress · E-Commerce
WordPress E-Commerce Store Optimization
Built and optimized custom WordPress WooCommerce stores with complete product databases, inventory management, Razorpay payment gateway integration, Shiprocket-powered shipping with automated tracking and multi-carrier support, and SEO-optimized product pages. Implemented caching strategies, image optimization, and achieved 40% improvement in page load speeds resulting in better conversion rates.